- Some ideas are just bad.
- Barilla can sell its pesto for EUR 3.45 because it has a strong taste.
- Toppings and sauces should have taste! You want it delicate you put less, stop being these hypocrites who save money on the ingredients and tell you, “yes, but it’s more delicate, your palate is the problem.”
- Do not be hypocrites, sell food that has taste!
