2023_06_02

YC Method to prioritise KPIs:
- Write some ideas that might help,
- Sub-rank them according to complexity and execution time,
- Diagnose why KPI is not moving, be honest about WHY,
- Do honest retrospectives, learn and adjust,
- Move fast, talk to users fast, churn through bad ideas fast.
YC Tasks that should always be priority:
- Talking to users, answer customer support,
- Build features you know users will pay for,
- Getting users to pay for what you have built.
YC primary KPI: revenue growth (or in few cases: subscribers, letters of intent);
YC secondary KPIs: retention/churn, unit economics, acquisition cost and payback time.
Forget vanity metrics.
Do not split focus on more KPIs.
5-7% WoW growth – good; 10% WoW growth exceptional.
Iterate fast to get to product-market fit.
Top-down: Set a target, get obsessed by it and work backwards.
Bottom-up: if money was not a problem, what is realistic to achieve next week?
Avoid free signups unless you benefit from network economies like Uber, Whatsapp. Feedback from free users is useless since they have very different expectations.

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