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- Travelling all over the world and being wealthy does not imply that you have developed a sophisticated culinary taste.
- All the aspects of digital marketing:
- Online locations where the business can be found.
- Google my business (google maps)
- Local directories
- Social media pages
- Own website (has to be responsive and mobile-friendly)
- Own app
- Content marketing (entertaining, educational or inspire).
- Blog articles
- Influencers
- Videos and podcasts
- Posts on social media
- Advertisements.
- SEM: buying ad space on search engine
- Display ads: buying ads on other websites or apps
- Social Media Ads
- Retargeting Ads
- Email Marketing.
- Analytics.
- A/B testing
- Email marketing metrics
- ADV metrics
- SEO optimisation